Honda Premieres “The Super Civic Quest,” an Epic Digital Scavenger Hunt

“The Super Civic Quest,” the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page. Players are uniquely rewarded for their clue-solving with Facebook® Credits and Amazon MP3 music downloads.

While taking part in the quest, players will get a look at the five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civics—one for them and one for their best Facebook friend. Facebook Credits rewards will be fulfilled by Wildfire, a leading provider of social media marketing software.

“We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch,” said Alicia Jones, social media strategist at American Honda Motor Co., Inc. “The Civic quest is a colossal endeavor taking digital engagement to…READ MORE

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